While the center will officially open its doors on March 16, the Grand Opening festivities will occur in early April, just prior to Holy Week. The southern part of the U.S. hosts tens of thousands of international visitors who spend this holiday traveling to the United States, and Laredo is no exception. Mexicans typically celebrate the entire week of Semana Santa. Next to Christmas, it is one of the busiest shopping seasons for retail in Laredo.
A private, ticketed event will be hosted at the center on April 5, with proceeds benefiting Bethany House, a local non-profit organization. On Thursday, April 6, the celebration will continue with entertainment, musical performances, meet and greets, and an official dedication ceremony, among other highlights. Shoppers will be given a VIP coupon book, specially produced just for grand opening week, containing savings of 20 – 70% from many f the stores at the center.